In one of the sections of our site “Opinions” we receive messages form our customers who note that we provide relatively small amount of discounts in our chain stores “Silver World” in comparison with our competitors.
In response to that we would like to inform you on the following: We attentively track the price formation in our stores and as a consequence the amount of discounts that we provide follows the principle—realistic discounts from realistic prices. All this is supported by the following observations.
For instance, in one of the well-advertised stores that is located near metro station “Mayakovskaya” and that belongs to a famous jewelry network, all customers have a discount in the amount of 45 % plus 15 %. If we compare the specific pieces of jewelry and their prices, we will receive the following: gold necklace with chrysolite, garnet and topaz is offered for the price 47000 rubles. If we subtract the discounts the price becomes 22000 rubles. In the network of our stores “Silver World” the identical jewelry costs 18000 rubles. Golden “kubachinski” bracelet is offered at the price of 2300 rubles for 1 gram, after the subtraction of all discounts the price comprises 1075 rubles for 1 gram. We sell such bracelets in the price range between 900 and 975 rubles for 1 gram. Gold watch for woman is offered for the price of 17000 rubles and the final price is 8000 rubles. In the network of our stores “Silver World” the identical jewelry costs 5500 rubles.
Very often we observe in our stores visitors who discover at their surprise that they have purchased in the stores that offer huge discounts the jewelry the price of which is substantially higher then the prices for the similar jewelry offered in the network stores “Silver World”. On this basis we consider our policy in the sphere of price formation and discounts righteous and satisfying the interests of our customers.
The visitors of our site can use our 4 % discount for jewelry, but only one time. To use it just print the discount coupon out and produce it when purchase.
Our stores accept payment from the following credit cards:
Discounts are provided for the holders of the following credit cards:
as well as for the customers, who perform their payments through the following credit cards of Bank of Moscow.

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